Who’s Defining Natural Hair Relaxers?

Posted on: September 30th, 2016 by Errol Crockett 5 Comments
Natural Hair Relaxers

Natural Hair Tech and Owner, Debbie Epps Rose, Black Beauty Hair Salon, E. Orange,NJ

New Options Natural Hair Relaxer is More Appropriately Known as a Hair Softener.

Although New Options Hair Care has six other fantastic products, the Alkaline Mineral Softener, the Queen of natural hair relaxers, is the product that put New Options on the map.

The New Options Hair Care line advances the discussion of “best practices” in the world of natural hair care and introduces new technologies that address the needs of people who want to manage and style super curly hair.

There are still many who are asking the question, “is there really such a thing as natural hair relaxer?” Well, in the traditional sense the answer is no; but New Options Hair care, as was stated previously is not a traditional product line.[embedyt] http://www.youtube.com/watch?v=VX_SA82RetE[/embedyt]

Traditionally relaxer products are made of sodium hydroxide and hydroxide dissolves hair; its a depilatory (like Neet, Nair, or Magic Shave).

It’s hard to believe it’s called “relaxer” because hydroxide relaxers don’t relax, and they can diminish and destroy.

Natural Hair Relaxers

Hydroxides dissolve hair

The dictionary definition of the word “relax” is “to make or become less tense or anxious”.

Although we are guilty of using the term “natural hair relaxers”, we’ve become quite comfortable with it, becsuse it really does describe the end result of a New¬†Options natural softening therapy session. We like the term, “texture enhancement”; and yes, this product will make your hair less tense or anxious.

As I stated in the beginning, we are pushing the boundaries of tradition, and we do not dissolve hair.

Alkaline mineral softener will succeed where homemade and diy hair relaxers have failed.

Rest assured, New Options Alkaline Mineral Softener is not a natural hair straightener; in fact, it doesn’t straighten at all, it only softens. We’ve known for decades that women and men that want to wear straight styles, don’t have to have straight hair.

Natural Hair Relaxers

Two Strand Twist with New Options Moisture Retainer

Typically our clients will say things like, “this better not straighten my hair!” They say that because they’re wearing two strand twist, braids and afro puffs, but occasionally they want to press those curls silky straight.

They fully expected their hair to revert. That’s right, “my hair better not lose its curl pattern.”

We’ve reviewed all types of natural hair relaxer recipes, from coconut cream relaxers, to natural hair relaxers with coconut milk. Nothing is as lasting or as effective as Alkaline Mineral Softener.

New Options Alkaline Mineral Softener is not just for “black hair”¬†and it’s not just for women; men can use it too.

5 Responses

  1. Thank you for the best hair product ever made, literally! I have contemplated cutting off my hair or simply returning to traditional relaxers because my natural hair was impossible.
    I am so glad I tried your mineral softener because not only is easier to manage(softer) but when I straighten it, it’s becomes bone straight! It’s amazing! Please don’t stop making this product because I intend to use it forever!

    • Errol Crockett says:

      Thanks so much for trusting us! We knew you would love it!

      Thank you so much for making your review public; it means everything!

  2. Thank you for the best hair product ever made, literally! I have contemplated cutting off my hair or simply returning to traditional relaxers because my natural hair was impossible.
    I am so glad I tried your mineral softener because not only is easier to manage(softer) but when I straighten it, it’s becomes bone straight! It’s amazing! Please don’t making this product because I intend to use it forever!

  3. Godoia says:

    Dear Sirs
    I find your product video to be misleading.
    The product does nothing to the hair. It doesn’t restructure the curls , nor it has the ability to even moisturize the hair fiber.
    It is a gimmick. Most tight curled hair , will blow out straight after a good deep conditioning.
    There are many products in the market that will give ,better or same results.
    Why do the industry that creates product for black women ,is so deceiving?

    G

    • Errol Crockett says:

      Hello Godoia,

      I can appreciate your candid and heartfelt opinion. I respect it because as a business owner, I need to have honest feedback from the public so that I can consistently improve my product and my customer service.

      First, I must say,from your statements, I’m getting the impression that you’ve never tried our products.

      The goal of one of our products (I assume you’re referring to our Alkaline Mineral Softener)is NOT to re-structure, Relaxer does that; the Alkaline Mineral Softener does NOT re-structure, it only softens.

      I believe you are comparing this particular product with Chemical Relaxers; there is no comparison.

      By the way, we sell Relaxer as well, https://www.newoptionshaircare.com/store/enzyme-no-lye-relaxer; but not the wreckless formulas you’d commonly find in a beauty supply store.

      Secondly, you’re claiming that it doesn’t have the ability to moisturize the hair fiber.

      We’re all professional cosmetologist on this end. We know that only water can moisturize hair.

      Moisturization is not the job of the Alkaline Mineral Softener, although it prepares the hair so that it will more easily accept moisture.

      This is acheivable, with our Softener because the structure of the hair remains in tact; the hair is not dissolved by sodium hydroxide (lye).The hair strands cuticle is preserved, so that it can trap moisture at the cellular level where moisture is most needed.

      You’re third point, I can almost agree with; not most, but some tightly coiled hair WILL blow straight after a GOOD, deep conditioning, but in a salon environment we don’t always have the time to struggle through a natural blowout unaided and believe me, some heads of hair, will develop your arm muscles.

      If there are other products that give the same or better results, the internet is very transparent when it comes to discovery.

      Our reviews are spectacular; these people are intelligent and have very personal and emotional relationships with their own hair– They can’t be “gimmicked”.

      I think if you will try our products,you will be pleasently surprised.

      Here’s a link for a Free Softener:

      https://naturalhairrelaxers.newoptionshaircare.com/free-hair-softener23p1cfnw9o

      Please give us a try and write back.

      Thanks for reaching out.

      Respectfully,

      Errol Crockett, President
      New Options Hair Care

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