Who We Are

Errol Crockett – founder

My name is Errol Crockett and I am President of Crockett & Co., Inc. I market and distribute a line of professional hair care products called, New Options Natural Hair Care. I am a second generation cosmetologist and I have a long history in the beauty industry. As a child, my parents, Glenn and Annie Crockett, owned and managed a beauty salon called Community Hair Fashions, located on 21st Ave. in Paterson, New Jersey. In September 1961, my mother entered the “Scott’s College of Beauty Culture” to become a Cosmetologist and successfully graduated in October 1961. I spent a lot of time sweeping up hair, cleaning mirrors, and generally hanging around the shop, as she worked.

Many years later, after graduating college with a bachelor’s degree, from the University of Scranton, in business management, I began working as an account executive in the textile industry. I attended Wilfred School of Cosmetology in New York after work, passed the state board test and secured my Cosmetology license. I couldn’t resist a part-time job cutting hair at Macy’s Department Store on 7th Ave and 34th St.

Later, I worked for Dudley Products, a major hair products manufacturer. During my tenure with Dudley Products, I managed the northeastern region of the United States with a vibrant, energetic sales force. The company thrived and was honored as one of Black Enterprise Magazine’s, Top 100 Black Businesses*. The company was at its peak, with annual sales revenue of around $30 million; the atmosphere was electrifying and contagious. It was in this environment that I decided to start Crockett & Co., Inc. (1995).

Crockett & Co., Inc. was originally started as an educational promotions corporation. I promoted educational events especially for professional cosmetologists. It was just a few short years later that I expanded the company and launched New Options; an amazing natural hair care product that uses organic solutions to manage natural hair. New Options is not your ordinary product line. New Options hair care system represents a shift in chemical free hair care technology. It allows the user to wear their hair curly or straight, offering clients the opportunity to express themselves without limitations. In fact, curly hair can be made straight or retain its natural beauty and elasticity, all without the use of harmful chemicals!

Over the past 16 years I have acquired a strong network of dedicated hair care professionals throughout Pennsylvania and New Jersey who use New Options products daily. With New Options, satisfied clients are afforded a sense of freedom along with a chance to embrace their naturally curly hair.

If you have any questions or need any help at all, just call or email.

Keep your head up, celebrate who you are, and stay beautiful!


Errol Crockett