Archive for the ‘Relaxers’ Category

Healthy Hair Relaxers

Posted on: June 6th, 2017 by Errol Crockett No Comments

 I’m On the Mountaintop Thinking About a few things concerning Healthy Hair Relaxers

 Hello Family,
I know I’m always reaching out to you about our chemical-free alkaline mineral softener but, the truth is, we still sell more Enzyme No Lye Relaxer.
Even though we are passionate about our chemical free alternative, we still sell a chemical relaxer.
Don’t be alarmed however, because we would never sell formulas that are prevalent in today’s beauty market; especially with the stellar record and reputation that we have concerning healthy hair.
But I submit to you, that if you are wearing your hair straight (straight hair is an option too!) and you try our Enzyme No Lye, you will see such a noticeable difference in the thickness and health of your straight hair, that you’ll be hard-pressed to ever use another formula.
Yes, this relaxer (New Options Enzyme No Lye) is a chemical, but it is more gentle than any other chemical relaxer in the marketplace.
The major factor is the enzyme. The enzymes slows the straightening process, allowing for maximum thickness and preserves a functioning cuticle layer.
This process helps the hair to retain moisture.
This particular product may not be for you, but our experience tells us that someone in your family and friends circle is still relaxing their hair.
Please turn them on to this special deal and save them from destroying their beautiful hair!
Thanks Fam!

Why Women Are Transitioning From Relaxed to Natural Hair

Posted on: January 22nd, 2015 by Errol Crockett 2 Comments
Transitioning from relaxed to natural hair

Transitioning from relaxed to natural hair

Why Are Women Transitioning From Relaxed to Natural Hair

It’s no secret that many women are transitioning from relaxed to natural hair these days. Zina Saro-Wiwa, wrote an excellent article in the New York Times on the subject. I think my professional base would benefit from a quick read.

According to the Mintel report, 48% of Black women associate natural and curly hair styles with confidence. They consider them trendy and daring. (more…)

New Natural Relaxer Technology

Posted on: January 17th, 2015 by Errol Crockett No Comments
Natural Relaxer

Natural Relaxer

Natural relaxer by New Options Hair Care is safe and won’t  harm your hair.

We’ve combined advanced relaxing technology with alkaline salt minerals.

This unique formula has 99.9% less chemicals and takes half the time of a press and curl, to process. The hair will not revert! …the experience is amazing.

The Alkaline Mineral Softener is a part of a Ph balancing treatment family. Its properties condition hair into a new alkalized state, softening and straightening cuticle tissue. Unlike traditional hair relaxers, it does not subtract or rob the hair of its natural cuticle layer in order for straightness to occur.

Alkaline Mineral is a safe alternative to the Brazilian Blowout, Keratin Hair Treatment, and chemical straightening systems.

Myth 12: Kiddie Perm is less damaging than relaxers marketed to adults.

Posted on: March 13th, 2012 by Errol Crockett No Comments
Kiddie Perm

Kiddie Perm

The History of Kiddie Perm

Most texturizers were originally  marketed to men with African American hair because the manufacturer knew that men would only apply it for a short time, rinse and cut their hair during their next barber visit.

As I stated in the last myth, historically the barbershop was where the “konk process” hairstyle originated. Many great entertainers like Duke Ellington and Count Basie wore this style. The konk process was the template for the first commercial lye relaxer. Barbers knew that you should get this stuff in and out of the hair immediately. However like anything else, women with African American hair are perceived to have more time on their hands than men.

The PCJ aka “Kiddie Perm” or “Just for Me” is sadly the most tragic. These (more…)

Myth 2: Conditioning relaxers.

Posted on: December 19th, 2011 by Errol Crockett No Comments

new options hair care ceo







What makes a relaxer?  The chemical called hydroxide has many bases, such as Calcium (known as No-Lye), Sodium (known as Lye, Potassium or Lithium. These chemical mixtures are so strong that these so-called conditioning additives on the box labels such as essential oils and botanical extracts do not play a strong enough role in the prevention of hair damage. (more…)